Web Development · Marketing Systems · Manchester

Websites that win work.

Custom websites and marketing systems for businesses that need sharper design, cleaner tech, and more qualified enquiries.

Book a Demo→ See Packages→ See Live Work→

40+ Sites shipped 12+ Brands built 5+ Years Manchester · Remote UK

01 · What We Build

Five systems, one accountable build.

Web development, content, and marketing — built as one product, not handed-off in pieces.

Discovery · Live

Lead path0 ? 1qualified

SYS · 01 / V

Digital Strategy & Offer Architecture

Where the business meets the buyer. Positioning, audience, friction points, and the lead path your site has to support — mapped before a single pixel is drawn.

Offer audit & positioning workshop
Buyer journey + conversion path map
Page architecture & content blueprint
Success metrics + KPI baseline

Strategy Figma Miro GA4 Hotjar

Deploy · v2.6

Lighthouse98/100

SYS · 02 / V

Website Design & Development

Hand-coded WordPress, Shopify Liquid, or custom HTML. Premium design, sub-2-second loads, clean CMS editing — the site reads as bespoke and behaves as fast as a static page.

Custom WordPress themes (no Elementor)
Shopify & e-commerce (Liquid, custom theme)
Landing pages, funnels, micro-sites
SEO foundations + Core Web Vitals tuning

Web Dev WordPress Shopify HTML / CSS / JS GSAP Lenis

Capture · Studio

Asset turnaround5days

SYS · 03 / V

Content & Photography

Photo and editorial assets graded to fit the site from the first frame. Product, lifestyle, brand — shot in-house, retouched in-house, delivered as a usable asset library.

Product & e-commerce photography
Editorial & lifestyle direction
Retouching, colour grade & web optimisation
Tagged, named, deliverable asset libraries

Visual Content Capture One Photoshop Lightroom Sony A7

Reel · 24fps

Ad cut-downs3×

SYS · 04 / V

Video Production & Paid Social

Short-form film built around the hook, the scroll-stop, and the CTA. Brand films for the hero section, vertical edits for paid social, reveals for the launch — all colour-graded and platform-ready.

Brand films & product reveals
9:16 / 1:1 / 16:9 ad variants
Landing-page hero motion + CMS embed
Hook / CTA A/B variants for testing

Motion DaVinci Resolve Premiere After Effects Sony FX3

Launch · MMXXVI

Live engagements4max

SYS · 05 / V

Creative Direction & Launch

When a launch needs the website, content, ads, and message to move as one — we direct the whole product. One accountable team, one creative through-line, every channel.

Launch campaigns & rollout direction
Cross-channel asset systems
Email, CRM & lead-capture flows
Ongoing creative oversight + monthly review

Direction Notion Figma Slack Klaviyo

02 · Live Work

Real websites, shipped and earning.

Three recent builds. Click through to see them live — built for trust, product discovery, and repeat purchase.

Lauren Jay Paris – E-Commerce Website project preview

LJP

Project 042024 / Live

Lauren Jay Paris – E-Commerce Website

Premium fragrance commerce rebuilt around trust, product discovery, and a stronger first-purchase journey.

The store needed to feel more established before the customer reached a product page. We tightened the homepage journey, improved category movement, and gave the brand a cleaner visual rhythm for luxury fragrance shopping.

Scope: E-commerce UX, product flow, conversion structure
Focus: Trust signals, mobile shopping, repeat purchase

ShopifyUXProduct Pages

laurenjayparis.co.uk↗

Al Qasr

Project 012024 / Live

Al Qasr Perfumes

Premium fragrance commerce rebuilt around trust, product discovery, and a stronger first-purchase journey.

Scope: E-commerce UX, product flow, conversion structure
Focus: Trust signals, mobile shopping, repeat purchase

ShopifyUXProduct Pages

alqasrperfumes.com↗

Moresque

Project 022026 / Live

Moresque Parfums

Editorial commerce shaped for campaign-led launches, clearer product storytelling, and a more considered luxury buying path.

The project needed the polish of a boutique fragrance counter with the speed of a direct online store. Product content, buying cues, and campaign sections were arranged so discovery could happen without slowing down purchase intent.

Scope: Editorial commerce, launch content, product architecture
Focus: Brand depth, campaign pages, conversion clarity

CommerceContentLaunch

moresqueparfumshop.com↗

03 · Marketing Content

Campaign visuals, cut to convert.

Short-form film, launch motion, and social content shaped for websites, paid campaigns, and product storytelling.

Brand
Films

Content 01Hero / Web / Social

Emper Perfumes – Espada Collection

Cinematic website and campaign films built to make the offer feel clear, premium, and ready to trust.

We plan the hook, visual rhythm, and end-use before shooting, so every cut works across the homepage, landing pages, social ads, and launch posts.

Best For: Launches, premium service offers, founder-led brands
Output: Hero loop, 16:9 edit, vertical social cuts

FilmLanding PagesSocial

Plan content→

Product
Reveals

Content 02Reveal / Detail / Motion

Emper Perfumes – Arabia Collection

Polished reveal content for products, collections, and signature offers that need a premium first impression.

The edit is shaped around pace, texture, and product confidence, giving the website and ads a richer visual system without slowing the user down.

Best For: Product launches, e-commerce, visual campaigns
Output: Looping reveal, detail cuts, launch snippets

MotionProductCampaign

Book a shoot→

Brand
Films

Content 039:16 / 1:1 / Ads

Rauf Parfums – Brand Trailer

Sharp edits for paid social and organic posts, built around the first three seconds, the offer, and the click.

Each cut is packaged for actual campaign use: hook-first edits, caption-safe framing, CTA endings, and variants that can be tested without rebuilding the campaign from scratch.

Best For: Meta ads, TikTok, launch reels, retargeting
Output: 3-6 cutdowns, thumbnail frames, CTA variants

9:16AdsReels

Build cutdowns→

04 · Process

Strategy to launch, 5 movements, ~6 weeks.

No agency fog. Each phase has a clear deliverable and a decision point.

I · Strategy

Map the commercial job.

Offer, audience, friction, lead path.

~ 1 week

II · Architecture

Structure the journey.

Pages, sections, CTAs, content hierarchy.

~ 1 week

III · Interface

Design the experience.

Browser-first demos, real motion + copy.

~ 2–3 weeks

IV · Build

Code the system.

CMS, tracking, SEO, forms, integrations.

~ 2 weeks

V · Launch

Ship, measure, improve.

QA, indexing, analytics, support.

~ 1 week + ongoing

05 · Build Packages

Three ways in.No vague retainers.

All pricing one-shot. Free 20-min discovery call before anything's agreed.

CoreEssential

£900or £300 × 3

A clean, fast foundation. Right for trades, local services, and founders launching their first proper site.

✓5-page WordPress site
✓Hand-coded — No builders
✓Mobile-first responsive
✓SEO + Google indexing
✓30 days support

Start Core →

ProStandard

£1,500or £500 × 3

Full web + marketing build. Custom design, motion, brand kit, integrations, and launch-ready assets.

✓Everything in Core
✓Custom design + moodboard
✓Premium animation
✓Brand kit + guidance
✓Booking / CRM integration
✓60 days support

Start Pro →

RetainerOngoing

£100per month

Keep the site moving. Content updates, SEO maintenance, campaign pages, fast-turnaround edits.

✓Unlimited content updates
✓Monthly SEO check
✓Priority response 24h
✓New pages at studio rate
✓Cancel any time

Start Retainer →

06 · Book a Demo

Build the systembehind the brand.

Discovery calls are free, brief, and practical. We'll look at the site you need and tell you straight whether we're the right team. Replies inside 24 hours, Mon–Fri.

01Emailcontact@elchezdesigns.com→ 02Telephone+44 0161 564 6490→

03StudioManchester · United Kingdom→